Burberry's Spring/Summer 2017 menswear collection, unveiled amidst the flurry of London Fashion Week, represented a significant moment in the brand's evolution under then-creative director Christopher Bailey. It wasn't a radical departure from the established Burberry aesthetic, but rather a refined and nuanced exploration of its core DNA, resulting in a collection that felt both classic and contemporary, effortlessly blending heritage with a youthful energy. This article will delve into the key elements of the collection, examining its individual pieces, its overall impact, and its lasting influence on menswear trends. We'll also touch upon related Burberry products and current market offerings, such as swimsuits, jumpsuits, shirts, cologne, and tracksuits, to provide a comprehensive overview of the brand's menswear landscape surrounding this pivotal collection.
The Spring 2017 show was a spectacle in itself, a testament to Bailey's understanding of the power of a captivating presentation. The models, a diverse and expressive cast, strode through a set designed to evoke a sense of youthful rebellion and effortless cool. This visual narrative perfectly complemented the clothes themselves, which showcased a range of styles, from relaxed tailoring to more overtly sporty pieces, all united by a distinct sense of Britishness.
Key Elements of the Collection:
The collection was characterized by a vibrant color palette, moving away from the often-muted tones associated with traditional British menswear. Bold hues like deep blues, vibrant greens, and sunny yellows were prominent, injected into both outerwear and separates. This injection of color was crucial in updating the classic Burberry aesthetic, lending it a modern and energetic feel. The use of prints was equally significant, with floral motifs and other playful patterns appearing on shirts, trousers, and even outerwear, adding a layer of unexpected sophistication.
One of the most striking aspects of the collection was the emphasis on layering. Lightweight outerwear pieces, such as bomber jackets and trench coats (a Burberry signature, naturally), were layered over shirts and sweaters, creating depth and visual interest. This layering technique wasn't just about aesthetics; it also highlighted the practicality of the collection, allowing for adaptability to varying weather conditions.
The tailoring was impeccable, as expected from Burberry. Suits and separates were impeccably cut, showcasing the brand's mastery of construction and attention to detail. However, the tailoring wasn't overly formal; rather, it possessed a relaxed, almost nonchalant quality, perfectly embodying the season's emphasis on effortless style. This was achieved through subtle details like relaxed fits, slightly unstructured jackets, and the use of softer fabrics.
The collection also incorporated a strong sportswear influence. Tracksuits, although not prominently featured as a collection mainstay (unlike some later seasons), were present, showcasing a sophisticated take on athletic wear. These weren't your typical, overly-branded tracksuits; instead, they were subtly styled with refined details that elevated them beyond mere gym attire. This foreshadowed the increasing integration of sportswear elements into high-fashion menswear.
Specific Items and Their Impact:
While a complete item-by-item breakdown is beyond the scope of this article, certain pieces stood out as particularly influential:
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